You need to know more than what links are broken. Instead, you need to understand if those broken pages are negatively affecting the experience people have when they use your website. More importantly, you need to understand if your website's error pages are costing you visitors or customers.
If you manage a website, especially if you are in charge of technical SEO for a website, you've probably checked for broken links. There are a lot of great broken link check tools available that provide a relatively easy way to determine if your website contains broken links. After checking for broken links in your favorite crawl tool, you get a list of broken links on your website. Armed with that list of broken links, you go forth and update those pages that were broken. You re-run the crawl test and those broken pages are no longer found on your website.
Great, right? Not so fast.
Just because you fixed broken links doesn't mean you actually accomplished something useful for your website. While it is best practice to correct broken links, ultimately, you have to ask:
More importantly, broken links exist in places other than your website. If you only use tools that look for broken links on your website, you are missing a large number of broken links that your visitors will find.
To really understand the impact broken links have on the people visiting your website, you need to know more about your broken links than crawl tools will provide. You need to know how many visitors saw a not found error page after clicking on a broken link. You need to know how many potential customersyou lost as a result.
SpringTrax analyzes your website traffic to give you all the information you need about your broken links. By tracking which not found errors your visitors saw, we provide deeper insight into your website's not found errors. This gives you a better understanding of your 404 not found errors than you will get from tools that only list the 404 errors on your website. Plus, we'll help you determine what broken links are the most important to fix and the best way to correct those not found errors.