An online news website signed up for SpringTrax to determine if their site had a problem with broken pages. This news website knew they were at risk for 404 errors, but weren't sure how big a problem 404 errors really were for the people visiting their site.
Along with adding dozens of new articles to their site each day, the news site also removed hundreds of old articles on a regular basis to get rid of outdated content and to keep their server manageable. The news website knew they could be generating lots of 404 errors for every article removed.
Plus, they relied on third party content, like content promotions, videos, social sharing, and advertisements. This third-party content was outside of their control, and could very easily contain broken links. In fact, they'd already spotted a few broken links in some of that third-party content.
The biggest problem with visitors reaching not found error pages was that people would be less likely to return to the site in the future. Who wants to read news on a site containing errors? Like most news website, this website depends heavily on repeat visitors.
Before signing up for SpringTrax, the news website knew they had some 404 errors. They didn't know how big a problem those 404s were.
The editors, writers, and developers managing the website were busy creating new content. They knew they needed to fix their 404's, but they didn't know how critical those 404's were. Were the 404 errors causing a big enough problem to justify taking time away from their already busy schedules to fix those 404's?
After installing SpringTrax, the news website discovered that they had a bigger problem with broken links than they originally anticipated. One out of every 200 visitors encountered a broken page. That was hundreds of visitors reaching broken pages daily.
Worse, a little over 82% of people who arrived on a broken page left the website altogether. Those visitors who left would be less likely to return in the future, and less likely to share the news website with their friends and family. Broken links were costing this website a great deal more than they realized before adding SpringTrax to their site.
Another discovery after installing SpringTrax, was that the other broken link tools they were using only found 26% of the broken pages visitors encountered. The other broken pages were coming from search results, old bookmarks, email newsletters, other websites, and the third-party content.
Only SpringTrax was able to tell the news website about every single broken page their visitors reached. Now, with SpringTrax they have a complete picture of their website's 404 errors.
SpringTrax was also able to help the site gain a clear sense of priority. The site's staff now knew how many visitors were encountering 404 errors and how many visitors they were losing a result. With that information, the news website was able to justify having their small staff interrupt other work to fix all of their site's 404 errors.
SpringTrax's continued monitoring now helps the news website detect new broken links visitors encounter. When there is a sudden increase in visitors reaching a broken page, the news site is alerted to the problem immediately. SpringTrax is also able to help the news site quickly fix their site's 404 error pages.